{"id":101671,"date":"2025-02-27T19:57:55","date_gmt":"2025-02-27T22:57:55","guid":{"rendered":"https:\/\/cj.estrategia.com\/portal\/?p=101671"},"modified":"2025-06-12T14:54:00","modified_gmt":"2025-06-12T17:54:00","slug":"oab-vai-lancar-codigo-antiostentacao","status":"publish","type":"post","link":"https:\/\/cj.estrategia.com\/portal\/oab-vai-lancar-codigo-antiostentacao\/","title":{"rendered":"OAB vai lan\u00e7ar c\u00f3digo antiostenta\u00e7\u00e3o"},"content":{"rendered":"\n<p><em>OAB lan\u00e7a c\u00f3digo antiostenta\u00e7\u00e3o para advogados, promovendo conduta \u00e9tica e discri\u00e7\u00e3o no exerc\u00edcio da profiss\u00e3o.<\/em><\/p>\n\n\n\n<p><strong>* Thiago de Paula Leite \u00e9 procurador do Estado de S\u00e3o Paulo e professor de direito ambiental e agr\u00e1rio do Estrat\u00e9gia.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-1024x563.png\" alt=\"c\u00f3digo anti-ostenta\u00e7\u00e3o\" class=\"wp-image-101684\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-1024x563.png 1024w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-300x165.png 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-768x422.png 768w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-380x209.png 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-800x439.png 800w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-1160x637.png 1160w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao-150x82.png 150w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27194605\/ostentacao.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entendendo-o-caso\" style=\"font-style:normal;font-weight:400\"><span id=\"entendendo-o-caso\"><strong>Entendendo o caso <\/strong><\/span><\/h2>\n\n\n\n<p>A Ordem dos Advogados do Brasil pretende lan\u00e7ar, ainda este ano, um c\u00f3digo de conduta voltado a coibir comportamentos de ostenta\u00e7\u00e3o nas redes sociais e capta\u00e7\u00e3o predat\u00f3ria de clientes pela internet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"184\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-1024x184.png\" alt=\"\" class=\"wp-image-101693\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-1024x184.png 1024w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-300x54.png 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-768x138.png 768w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-380x68.png 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-800x144.png 800w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao-150x27.png 150w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200334\/captacao.png 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-caracteristicas-da-captacao-predatoria-de-clientes\"><span id=\"caracteristicas-da-captacao-predatoria-de-clientes\"><strong>Caracter\u00edsticas da capta\u00e7\u00e3o predat\u00f3ria de clientes<\/strong><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Capta\u00e7\u00e3o de clientes vulner\u00e1veis;<\/strong><\/li>\n\n\n\n<li><strong>Fraude, falsifica\u00e7\u00e3o ou manipula\u00e7\u00e3o de documentos;<\/strong><\/li>\n\n\n\n<li><strong>Omiss\u00e3o de informa\u00e7\u00f5es relevantes<\/strong>;<\/li>\n\n\n\n<li><strong>Ajuizamento de a\u00e7\u00f5es infundadas e repetitivas;<\/strong><\/li>\n\n\n\n<li><strong>Ass\u00e9dio processual;<\/strong><\/li>\n\n\n\n<li><strong>Uso de promessas inexequ\u00edveis;<\/strong><\/li>\n\n\n\n<li><strong>Uso de propaganda abusiva e irregular;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Importante ressaltar que a capta\u00e7\u00e3o predat\u00f3ria de clientes pode ser enquadrada como hip\u00f3tese configuradora de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">litig\u00e2ncia predat\u00f3ria<\/mark><\/strong>, podendo acarretar a extin\u00e7\u00e3o do feito sem resolu\u00e7\u00e3o do m\u00e9rito, com base no artigo 485, IV e VI, do CPC.<\/p>\n\n\n\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2.png\" alt=\"\" class=\"wp-image-86985 size-full\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2.png 500w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-300x300.png 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-150x150.png 150w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-80x80.png 80w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-380x380.png 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-24x24.png 24w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-48x48.png 48w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2024\/12\/12012141\/Design-sem-nome-2-96x96.png 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">C\u00f3digo antiostenta\u00e7\u00e3o:<\/mark><\/strong><br><br><strong>Litig\u00e2ncia predat\u00f3ria pode ser entendida como o abuso do direito de a\u00e7\u00e3o pelo advogado, com a finalidade de obter vantagens indevidas, prejudicar a parte contr\u00e1ria ou sobrecarregar o Poder Judici\u00e1rio.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p><em>Est\u00e1 pronto para come\u00e7ar a prepara\u00e7\u00e3o para concursos de Carreiras Jur\u00eddicas? Os cursos do <a href=\"https:\/\/cj.estrategia.com\/\" target=\"_blank\" >Estrat\u00e9gia Carreira Jur\u00eddica<\/a> s\u00e3o o que voc\u00ea precisa para alcan\u00e7ar a aprova\u00e7\u00e3o!<\/em><\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:155px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1890\" height=\"351\" class=\"wp-block-cover__image-background wp-image-8669\" alt=\"Assinaturas Jur\u00eddicas\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica.jpg\" style=\"object-position:78% 43%\" data-object-fit=\"cover\" data-object-position=\"78% 43%\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica.jpg 1890w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-300x56.jpg 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1024x190.jpg 1024w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-768x143.jpg 768w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1536x285.jpg 1536w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-380x71.jpg 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-800x149.jpg 800w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1160x215.jpg 1160w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 id=\"faca-a-sua-assinatura\" class=\"titulo-assinatura\"><span style=\"color: #ffffff;\">Fa\u00e7a a sua assinatura!<\/span><\/h3>\n<p class=\"subtitulo-assinatura\" style=\"display:block!important; line-height: 0;\"><span style=\"color: #ffffff;\">Escolha a sua \u00e1rea.<\/span><\/p>\n<a target=\"_blank\" href=\"https:\/\/www.estrategiaconcursos.com.br\/assinaturas-ecj\/\" rel=\"noopener\"><button style=\"border-radius: 10px; text-transform: capitalize;\">Acessar<\/button><\/a>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-trecho-de-decisao-judicial-processo-5028925-12-2023-8-13-0701\"><span id=\"trecho-de-decisao-judicial-processo-5028925-12-2023-8-13-0701\">Trecho de decis\u00e3o judicial (Processo: 5028925-12.2023.8.13.0701)<\/span><\/h4>\n\n\n\n<pre class=\"wp-block-preformatted\"><em>\u00c9 certo que a advocacia predat\u00f3ria consome recursos do Poder Judici\u00e1rio, inclusive recursos de \u201cm\u00e3o de obra\u201d, desperdi\u00e7ando o tempo dos Magistrados e dos Servidores, que poderia ser utilizado para movimenta\u00e7\u00e3o processual e solu\u00e7\u00e3o de lit\u00edgios realmente leg\u00edtimos. Tal situa\u00e7\u00e3o acaba aumentando os \u00edndices de morosidade e congestionamento de processos, e consequentemente de efic\u00e1cia e efici\u00eancia da presta\u00e7\u00e3o jurisdicional \u00e0 sociedade, porquanto a movimenta\u00e7\u00e3o processual ocasionada por essas demandas massivas \u00e9 significativa.<\/em><br><br><em>H\u00e1 tamb\u00e9m consumo dos recursos financeiros do Poder Judici\u00e1rio e do Estado como um todo, notadamente considerando que as a\u00e7\u00f5es temer\u00e1rias s\u00e3o sempre ajuizadas com pedido de gratuidade de justi\u00e7a, de modo que o \u00f4nus de arcar com o andamento do processo acaba por recair sobre o Estado.<\/em><\/pre>\n\n\n\n<p>A Corte Especial do Superior Tribunal de Justi\u00e7a iniciou o julgamento do TEMA 1.198, que visa definir se o juiz pode exigir que a parte autora emende a peti\u00e7\u00e3o inicial e apresente documentos, caso haja suspeita de litig\u00e2ncia predat\u00f3ria.<\/p>\n\n\n\n<p>O relator, ministro Moura Ribeiro, defendeu essa exig\u00eancia para fundamentar minimamente as pretens\u00f5es no in\u00edcio da a\u00e7\u00e3o, desde que a decis\u00e3o seja fundamentada e considere as peculiaridades do caso. O julgamento est\u00e1 suspenso.<\/p>\n\n\n\n<p>O objetivo \u00e9 determinar em que medida o juiz pode exigir documentos para confirmar a seriedade dos pedidos e evitar processos infundados que comprometem a efici\u00eancia da Justi\u00e7a.&nbsp;<\/p>\n\n\n\n<p>O presidente da Ordem, Beto Simonetti, afirmou que h\u00e1 centenas de procedimentos abertos em todo o territ\u00f3rio nacional para apurar posturas inadequadas dos advogados por meio das plataformas digitais.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cnvs-block-bg-light\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><em>\u201cN\u00e3o \u00e9 natural que as redes sociais sejam usadas para prometer solu\u00e7\u00e3o de grandes casos, nem para grande exposi\u00e7\u00e3o de fortunas ou para transmitir uma sensa\u00e7\u00e3o de riqueza&#8230;\u00e9 p\u00fablico e not\u00f3rio que alguns colegas fazem essa hiperexposi\u00e7\u00e3o diariamente, como se fosse um programa de TV da sua vida pessoal\u201d<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p>A publicidade na advocacia, hoje, \u00e9 regulada pelo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estatuto da Advocacia (Lei n. 8.906\/1994);<\/strong><\/li>\n\n\n\n<li><strong>C\u00f3digo de \u00c9tica e Disciplina da OAB (Resolu\u00e7\u00e3o n. 02\/2015); e<\/strong><\/li>\n\n\n\n<li><strong>Provimento n\u00ba 205\/2021, do CFOAB.<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-cnvs-block-shadow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><em>Em comum a todos esses regramentos jur\u00eddicos \u00e9 o objetivo de preserva\u00e7\u00e3o da sobriedade profissional, o impedimento da capta\u00e7\u00e3o indevida de clientela e a mercantiliza\u00e7\u00e3o da advocacia.&nbsp;<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-background\" id=\"h-o-que-pode-no-marketing-juridico\" style=\"background-color:#abb7c238;font-style:normal;font-weight:400\"><span id=\"o-que-pode-no-marketing-juridico\"><strong>O que <mark style=\"background-color:rgba(0, 0, 0, 0);color:#03900e\" class=\"has-inline-color\">PODE<\/mark> no Marketing Jur\u00eddico? <\/strong><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>O car\u00e1ter informativo deve orientar a cria\u00e7\u00e3o e a divulga\u00e7\u00e3o de conte\u00fado, palestras e artigos;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>\u00c9 permitida a presen\u00e7a do advogado ou do escrit\u00f3rio nas redes sociais, desde que seu conte\u00fado respeite as normas do C\u00f3digo de \u00c9tica e Disciplina e Provimento 205\/2021;&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Patroc\u00ednio ou impulsionamento em redes sociais \u00e9 permitido, desde que n\u00e3o se trate de publicidade contendo oferta de servi\u00e7os jur\u00eddicos;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>\u00c9 permitida a realiza\u00e7\u00e3o de lives nas redes sociais e v\u00eddeos em plataformas de v\u00eddeo, desde que seu conte\u00fado respeite as normas do C\u00f3digo de \u00c9tica e Disciplina e do Provimento 205\/2021;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>O uso de chatbot (rob\u00f4s de autorresposta) \u00e9 permitido para facilitar a comunica\u00e7\u00e3o ou melhorar a presta\u00e7\u00e3o de servi\u00e7os jur\u00eddicos;&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>\u00c9 poss\u00edvel tamb\u00e9m a utiliza\u00e7\u00e3o de website para esclarecimento das primeiras d\u00favidas de um potencial cliente, ou para encaminhamento das primeiras informa\u00e7\u00f5es ou documentos.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><em>Est\u00e1 pronto para come\u00e7ar a prepara\u00e7\u00e3o para concursos de Carreiras Jur\u00eddicas? Os cursos do <a href=\"https:\/\/cj.estrategia.com\/\" target=\"_blank\" >Estrat\u00e9gia Carreira Jur\u00eddica<\/a> s\u00e3o o que voc\u00ea precisa para alcan\u00e7ar a aprova\u00e7\u00e3o!<\/em><\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:155px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1890\" height=\"351\" class=\"wp-block-cover__image-background wp-image-8669\" alt=\"Assinaturas Jur\u00eddicas\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica.jpg\" style=\"object-position:78% 43%\" data-object-fit=\"cover\" data-object-position=\"78% 43%\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica.jpg 1890w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-300x56.jpg 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1024x190.jpg 1024w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-768x143.jpg 768w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1536x285.jpg 1536w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-380x71.jpg 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-800x149.jpg 800w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1160x215.jpg 1160w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 id=\"faca-a-sua-assinatura-2\" class=\"titulo-assinatura\"><span style=\"color: #ffffff;\">Fa\u00e7a a sua assinatura!<\/span><\/h3>\n<p class=\"subtitulo-assinatura\" style=\"display:block!important; line-height: 0;\"><span style=\"color: #ffffff;\">Escolha a sua \u00e1rea.<\/span><\/p>\n<a target=\"_blank\" href=\"https:\/\/www.estrategiaconcursos.com.br\/assinaturas-ecj\/\" rel=\"noopener\"><button style=\"border-radius: 10px; text-transform: capitalize;\">Acessar<\/button><\/a>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-background\" id=\"h-o-que-nao-pode-no-marketing-juridico\" style=\"background-color:#abb7c238;font-style:normal;font-weight:400\"><span id=\"o-que-nao-pode-no-marketing-juridico\"><strong>O que <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">N\u00c3O PODE<\/mark> no Marketing Jur\u00eddico?<\/strong><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>N\u00e3o \u00e9 permitido promo\u00e7\u00f5es mercantis, como ofertas, sorteios, frases persuasivas, promessas de ganhos financeiros, utiliza\u00e7\u00e3o da gratuidade como prop\u00f3sito de capta\u00e7\u00e3o de clientes, oferecimento de brindes, entre outras pr\u00e1ticas;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>N\u00e3o \u00e9 permitida a divulga\u00e7\u00e3o de lista de clientes como publicidade;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>\u00c9 proibido o uso de an\u00fancios ostensivos em plataformas de v\u00eddeo;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>O envio de cartas e comunica\u00e7\u00f5es (mala direta) \u00e9 expressamente vedado, salvo quando autorizado previamente e o conte\u00fado da comunica\u00e7\u00e3o jamais poder\u00e1 ter car\u00e1ter mercantilista;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>\u00c9 proibido o uso de \u201cmat\u00e9rias compradas\u201d em ve\u00edculos de comunica\u00e7\u00e3o para promover o nome do advogado ou do escrit\u00f3rio;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>N\u00e3o \u00e9 permitida a utiliza\u00e7\u00e3o de conte\u00fado que deprecie a advocacia, nem mesmo de tom jocoso, como os famosos memes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O Provimento n\u00ba 205\/2021, do CFOAB, criou, ainda, o <strong>Comit\u00ea Regulador do Marketing Jur\u00eddico<\/strong>, de car\u00e1ter consultivo, vinculado \u00e0 Diretoria do Conselho Federal, sendo composto por 9 integrantes, a saber:<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cnvs-block-bordered\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>05 Conselheiros Federais, um de cada regi\u00e3o do pa\u00eds, indicados pela Diretoria do CFOAB;<\/strong><\/p>\n\n\n\n<p><strong>01 representante do Col\u00e9gio de Presidentes de Seccionais.<\/strong><\/p>\n\n\n\n<p><strong>01 representante indicado pelo Col\u00e9gio de Presidentes dos Tribunais de \u00c9tica e Disciplina;<\/strong><\/p>\n\n\n\n<p><strong>01 representante indicado pela Coordena\u00e7\u00e3o Nacional de Fiscaliza\u00e7\u00e3o da Atividade Profissional da Advocacia; e<\/strong><\/p>\n\n\n\n<p><strong>01 representante indicado pelo Col\u00e9gio de Presidentes das Comiss\u00f5es da Jovem Advocacia.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Com a finalidade de pacificar e unificar a interpreta\u00e7\u00e3o dos temas pertinentes perante os Tribunais de \u00c9tica e Disciplina e Comiss\u00f5es de Fiscaliza\u00e7\u00e3o das Seccionais, o Comit\u00ea Regulador do Marketing Jur\u00eddico poder\u00e1 propor ao \u00d3rg\u00e3o Especial, com base nas disposi\u00e7\u00f5es do C\u00f3digo de \u00c9tica e Disciplina, sugest\u00f5es de interpreta\u00e7\u00e3o dos dispositivos sobre publicidade e informa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Mas o que vem a ser a ostenta\u00e7\u00e3o na advocacia? Vejamos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"214\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-1024x214.png\" alt=\"c\u00f3digo anti-ostenta\u00e7\u00e3o\" class=\"wp-image-101691\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-1024x214.png 1024w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-300x63.png 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-768x161.png 768w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-380x79.png 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-800x167.png 800w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia-150x31.png 150w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2025\/02\/27200206\/ostentacao-na-advocacia.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O artigo 3\u00ba, \u00a71\u00ba, do Provimento n\u00ba 205\/2021, do CFOAB, aduz que se entende por publicidade profissional s\u00f3bria, discreta e informativa a divulga\u00e7\u00e3o que, <strong>sem ostenta\u00e7\u00e3o<\/strong>, torna p\u00fablico o perfil profissional e as informa\u00e7\u00f5es atinentes ao exerc\u00edcio profissional, sem incitar diretamente ao lit\u00edgio judicial, administrativo ou \u00e0 contrata\u00e7\u00e3o de servi\u00e7os, sendo vedada a promo\u00e7\u00e3o pessoal.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cnvs-block-bg-light\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong><em>Portanto, resta claro que a publicidade profissional na advocacia deve ser feita sem ostenta\u00e7\u00e3o.<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>O artigo 6\u00ba, do referido Provimento, ainda esclarece que fica vedada em qualquer publicidade a ostenta\u00e7\u00e3o de bens relativos ao exerc\u00edcio ou n\u00e3o da profiss\u00e3o, como uso de <strong>ve\u00edculos, viagens, hospedagens e bens de consumo<\/strong>, bem como a men\u00e7\u00e3o \u00e0 promessa de resultados ou a utiliza\u00e7\u00e3o de casos concretos para oferta de atua\u00e7\u00e3o profissional.<\/p>\n\n\n\n<p>Podemos citar, como <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">principais fundamentos para a proibi\u00e7\u00e3o da ostenta\u00e7\u00e3o<\/mark><\/strong> na advocacia:<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cnvs-block-bg-light\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>A presta\u00e7\u00e3o profissional dos advogados deve ser feita com seriedade e sobriedade;<\/strong><\/li>\n\n\n\n<li><strong>A ostenta\u00e7\u00e3o acaba gerando um efeito comparativo para o cliente, que acreditaria que os advogados que est\u00e3o ostentando teriam mais habilidade profissional do que os que n\u00e3o est\u00e3o;<\/strong><\/li>\n\n\n\n<li><strong>O combate \u00e0 litig\u00e2ncia predat\u00f3ria.<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusao-codigo-antiostentacao\"><span id=\"conclusao-codigo-antiostentacao\"><strong>Conclus\u00e3o &#8211; C\u00f3digo antiostenta\u00e7\u00e3o<\/strong><\/span><\/h2>\n\n\n\n<p>O novo c\u00f3digo antiostenta\u00e7\u00e3o vem em boa hora, na medida em que tornar\u00e1 mais claras e atuais as regras relacionadas ao marketing na advocacia.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">c\u00f3digo antiostenta\u00e7\u00e3o<\/mark><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Confira nossos&nbsp;<a href=\"https:\/\/cj.estrategia.com\/portal\/\" target=\"_blank\" >artigos para Carreiras Jur\u00eddicas<\/a>!<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-pale-cyan-blue-background-color has-text-color has-background has-link-color wp-elements-3ffc9057f2314ec15f13b132eefb20e4\"><a href=\"https:\/\/www.estrategiaconcursos.com.br\/blog\/concursos-abertos\/\" target=\"_blank\" >Concursos p\u00fablicos abertos<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background\"><a href=\"https:\/\/cj.estrategia.com\/portal\/concursos-2025-carreiras-juridicas\/\" target=\"_blank\" >Concursos 2025<\/a><\/p>\n\n\n\n<p><em>Est\u00e1 pronto para come\u00e7ar a prepara\u00e7\u00e3o para concursos de Carreiras Jur\u00eddicas? Os cursos do <a href=\"https:\/\/cj.estrategia.com\/\" target=\"_blank\" >Estrat\u00e9gia Carreira Jur\u00eddica<\/a> s\u00e3o o que voc\u00ea precisa para alcan\u00e7ar a aprova\u00e7\u00e3o!<\/em><\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:155px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1890\" height=\"351\" class=\"wp-block-cover__image-background wp-image-8669\" alt=\"Assinaturas Jur\u00eddicas\" src=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica.jpg\" style=\"object-position:78% 43%\" data-object-fit=\"cover\" data-object-position=\"78% 43%\" srcset=\"https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica.jpg 1890w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-300x56.jpg 300w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1024x190.jpg 1024w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-768x143.jpg 768w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1536x285.jpg 1536w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-380x71.jpg 380w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-800x149.jpg 800w, https:\/\/cj.estrategia.com\/portal\/wp-content\/uploads\/2022\/06\/20151253\/concurso-carreiras-juridicas-assinatura-juridica-1160x215.jpg 1160w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 id=\"faca-a-sua-assinatura-3\" class=\"titulo-assinatura\"><span style=\"color: #ffffff;\">Fa\u00e7a a sua assinatura!<\/span><\/h3>\n<p class=\"subtitulo-assinatura\" style=\"display:block!important; line-height: 0;\"><span style=\"color: #ffffff;\">Escolha a sua \u00e1rea.<\/span><\/p>\n<a target=\"_blank\" href=\"https:\/\/www.estrategiaconcursos.com.br\/assinaturas-ecj\/\" rel=\"noopener\"><button style=\"border-radius: 10px; text-transform: capitalize;\">Acessar<\/button><\/a>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"OAB lan\u00e7a c\u00f3digo antiostenta\u00e7\u00e3o para advogados, promovendo conduta \u00e9tica e discri\u00e7\u00e3o no exerc\u00edcio da profiss\u00e3o. * Thiago de&hellip;\n","protected":false},"author":81,"featured_media":101684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[336,2155,2154,1453,2156],"tax_estado":[30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54,55,56,57],"class_list":{"0":"post-101671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-carreiras-juridicas","8":"tag-analise-juridica","9":"tag-litigancia-predatoria","10":"tag-marketing-juridico","11":"tag-oab","12":"tag-ostentacao","13":"tax_estado-ac","14":"tax_estado-al","15":"tax_estado-am","16":"tax_estado-ap","17":"tax_estado-ba","18":"tax_estado-ce","19":"tax_estado-concursos-federais","20":"tax_estado-df","21":"tax_estado-es","22":"tax_estado-go","23":"tax_estado-ma","24":"tax_estado-mg","25":"tax_estado-ms","26":"tax_estado-mt","27":"tax_estado-pa","28":"tax_estado-pb","29":"tax_estado-pe","30":"tax_estado-pi","31":"tax_estado-pr","32":"tax_estado-rj","33":"tax_estado-rn","34":"tax_estado-ro","35":"tax_estado-rr","36":"tax_estado-rs","37":"tax_estado-sc","38":"tax_estado-se","39":"tax_estado-sp","40":"tax_estado-to"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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